Rivoli Group, a leading luxury retailer in Dubai, has launched an OOH campaign to promote the purchase of Tissot watches. The campaign features digital screens that display the Tissot watch and logo, along with the Rivoli Hour Choice brand name and logo, using also special production techniques for Rivoli Group logo and name overlaying the screens, such as Die-Cut and Led Production. Tissot’s last appearance on Dubai’s OOH with Rivoli Group was in February 2023.\r\nThe campaign is primarily focused on promoting Tissot's 'Scratch & Win' promotion, which is currently available at Tissot boutiques, Rivoli, and Hour Choice stores. By visiting these stores and making a purchase, customers can 'Scratch & Win' and stand a chance to avail up to 100% off on their purchases. However, the promotion is only applicable for a limited time, so customers must act quickly to take advantage of this offer.\r\nThe campaign visuals feature an elegant black background and the promotion announcement taglines, such as Score with Tissot, Scratch and Win, and Get A Chance To Win Your Purchase Back. The visuals showcase Tissot's watch and logo, along with the Rivoli Hour Choice brand name and logo, making it clear that the promotion is being offered by a trusted and well-known luxury retailer.\r\nThe use of special production techniques, such as Die-Cut and Led Production, to add the Rivoli Group's brand name and logo to the digital screens adds a touch of sophistication and elegance to the campaign.