iPhone and du are on Dubai’s OOH to highlight the importance of our privacy. The campaign features hoarding with smart visuals showing users holding their iPhones in front of their faces, with a lock design overlaying Apple's logo. The campaign, which was launched in the fourth week of May, also includes du and Apple logos and two phrases: Your health data. In your control. and Privacy. That's iPhone. The campaign also showcases Apple Watches being worn by iPhone users, emphasizing the close integration between the two devices. du and iPhone's latest campaign is a departure from its previous advertising efforts, which focused on promoting the iPhone 14 in April 2023. This time, the telecommunications provider is seeking to highlight the privacy features of the iPhone, which have become increasingly important to consumers in recent years. Using 3 different iPhone models with different colors and different personas in the campaign is a smart move to highlight that iphone is suitable for each person by providing differentiated styles, also the campaign is located in one location in Dubai that is one of the busiest roads in the city. With concerns over data privacy and security on the rise, consumers are becoming more conscious of the need to protect their personal information. Apple has been at the forefront of this trend, positioning itself as a company that values user privacy and security above all else. The campaign also comes in parallel with du’s 5G mobiles purchase promotion campaign, which offers customers internet incentives to upgrade to the latest 5G-enabled devices. By launching the privacy-focused iPhone campaign in parallel with the 5G promotion, du is seeking to showcase the benefits of both initiatives and encourage customers to take advantage of them.
