Pizza Hut just came up with a new product to refresh their menu with a Crispy, rich, and cheesy addition, or in other words, “Melts” It came out to refresh their spot on OOH, especially when the foodservice chain didn’t add any new items since last year’s handmade sourdough and limit their campaigns only with offers and saver deals such as the previous campaign that was about the ranch box. The product (Pizza Hut Melts) is an international item that has been added to many countries, such as the UK, the US, Canada, and the UAE. \r\nThe campaign’s artwork is simple yet shows everything you may want to know about the new appetizer, as the billboards refer that the Melts is crispy and rich with flavor and cheese, and its price wish is 79 EGP. with a hand dipping it in a sauce that seems like a Marinara sauce. \r\nThe campaign has been displayed widely all across Greater Cairo on static and digital screens to spread the word about this new menu item. \r\nFollowing this pattern of pizza hut and releasing a new menu addition at this time of the year, we might expect a new item next year around June, and till we reach this time, we will see more meal-saver deals. Or will Pizza Hut break the pattern any time soon? \r\n\r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.