The campaign we’re about to review is an outstanding one on many levels. If it’s not using the appearance of the TikToker Khaby Lame, it’s using the digital campaign and the creative concept of the traditional billboard to score a high score amongst the OOH campaigns that appeared during the first half of June. Following the previous campaign starred Khaled Mokhtar. The campaign has a white background, and the orange identity color of Talabat is Khaby’s outfit with the motto “No Words,” as it’s mainly what’s all that Khaby’s sarcastic content is all about. As TikToker is famous for debunking the internet’s hacks with his well-known hand gesture. As mentioned before, Talabat’s campaign is displayed on static billboards along with digital screens to add an extra dimension to the campaign targeting a wider audience. And speaking of a wider audience, choosing Khaby as their brand ambassador was a strategic move that likely helped Talabat to connect with a younger and more diverse audience. Khaby Lame's popularity and unique personality make him relatable to a wide range of people, particularly those who are active on social media. By partnering with Khaby Lame, Talabat can tap into its loyal fan base and potentially attract new customers who may not have been aware of its services before. Additionally, Khaby Lame's upbeat and humorous persona aligns well with Talabat's brand values of convenience, quality, and customer satisfaction, which can help to reinforce their message and increase brand loyalty among their target audience. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
