SAMCO Holding, a well-known developer in the real estate industry in Egypt, is all over Cairo’s OOH with two projects, commercial & administrative and residential. The campaign is raising awareness and letting Greater Cairo know there are two new projects in 2 destinations. The residential project, which is RIVALI, will be launched soon in New Cairo with another commercial & administrative project in Sheikh Zayed, The Wave. SAMCO Holding’s previous OOH appearance was the “A World Complete” branding campaign. Launching an outdoor campaign aiming to reach more people in Cairo is always a useful tactic for real-estate developers’ projects, especially before the launch, to communicate with current clients and build anticipation and curiosity among prospective customers, which will generate leads and sales for the project. The real estate industry has always been one of the most seen industries in outdoor advertising spots in Egypt, with new messages and ideas. Stay tuned for these projects’ launch, and stay up to date with the real estate industry and more industries’ latest, recent, and previous outdoor campaigns by giving our Insiteopedia a visit. Know more about SAMCO’s OOH campaigns by visiting Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system in Cairo and the United Arab Emirates.
