April 2023 was a mix of multiple holidays that Egyptians celebrated, Eid and Sham El Nessim, “Easter” Holidays have a significant impact on advertising strategies and campaigns. You can notice it as the previous top campaigns of March/Ramadan had Media & Broadcasting industry as a winner. Moreover, April of last year concurred with Ramadan as well, and Food & Beverage was the winner. However, this month’s top campaign was real estate focused, as the top 5 were all new real estate projects and also residential. The reason behind the real estate overrunning, especially during spring. When power meets art, it creates a booming campaign In 5th place came TORREC Developments, as it occupied 52 ad faces on the OOH sitemap. The campaign raised the motto of “When power meets art” to put the emphasis on two important aspects, which are power and beauty. The branding campaign came to introduce the real estate company to the public with an artsy campaign, ‘The Power Meets Art’ campaign by TOREC reflects feelings; the real estate developer wants to convey the message that Art expands our horizon and that it's a moving power that elevates one's mind, life, and soul. It’s a tie! eCommerce and real estate to occupy the same spot In the 5th spot came SALT. by Tatweer Misr to furnish Greater Cairo with this campaign. The campaign owned 55 ad faces. You can spot it easily with its summer colors that will grab your attention in no time. With the same number of ad faces comes amazon’s campaign about their Eid promotion. The campaign didn’t add anything new visual-wise. Only talks about the promotion and what brands it has the promotions applied to. Noor Capital Gardens, a smart brand ambassador choice for a smart city campaign TMG’s Noor Capital Gardens camp occupied the 4th spot in the top campaigns race with a total of 79 ad faces. The star of the ad campaign, Karim Abdel Aziz, appeared in the final story, showcasing the elements of beauty in the city as well as the services available from sports activities, schools, medical centers, clinics, places of worship, the transportation system, and civil government services of Noor’s Capital Gardens. Moon Residences took their shot, and it’s a far one! Moon Residences by Al Marsaem Development occupied the second spot with a total of 91 ad faces. In this campaign, Al Marasem Development's Moon Residence project is perfectly situated to offer a luxurious living experience to its tenants. With the delivery date set for 2024, potential tenants have plenty of time to plan their move and secure their dream apartment in New Cairo's thriving residential district. Stay tuned for more updates on the project and its impact on Greater Cairo's real estate industry. MarQ Communities to win the race undisputedly The real estate developer “The Marq” won April’s top campaign with the sum of 140 ad faces of the OOH market. Which left a big gap between the spot and the second spot and let the Marq win the race undisputedly. In this campaign, the messaging of Different Choices, Perfect Places is an important part of The MarQ Communities' branding strategy, as it emphasizes the company's commitment to providing a diverse range of living options for residents. By showcasing the unique features and characteristics of each community, the campaign helps potential residents to find the perfect place to call home. As we noticed, in April/Spring Top Campaigns, the top 5 spots went to real estate, specifically residential projects. This indicates that Spring can be a great time to advertise real estate, as it is a time of year when many people are thinking about making a fresh start and potentially moving into a new home. Overall, Spring can be a great opportunity to advertise real estate and attract potential buyers who are in the market for a new home during this season of renewal and fresh starts. That’s not all; we have more interesting insights! Get more numbers through April’s market insights graph from here.
