Madinet Masr for Housing & Development takes off on Cairo’s Billboards showcasing Asten College’s latest awareness campaign, introducing top-tier British education to the Egyptian audience. Asten College parade its personalized education supported by Microsoft's vision for change toward digital transformation. \r\nThe Egyptian audience is encouraged to “Apply Now” to the British School which offers students and staff the chance to enhance their expertise in digital education through our global digital platforms that stand on the frontline of educational progression. The outdoor advertising showcases the brand’s main color palette, burgundy, and white, as well as the college logo holding a group of children who actually look excited to start their school year. Using children in the school campaign billboards also helps to emphasize the ultimate goal of education, which is to help children develop and grow into well-rounded adults who can contribute positively to society. By featuring children in school campaigns, the message being conveyed is that education is vital to the future success and well-being of children and that it is the responsibility of society to ensure that children have access to quality education. Lastly, the billboards note Asten College’s contact information for any inquiries. \r\nCurious to know more about the campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the campaigns.