Dubai Holding, a diversified global investment firm, recognizes the importance of addressing the low financial literacy rate in the UAE. With a financial literacy rate of 30.7%, proactive efforts are required to catch up with leading nations. The rise of inflation, recession concerns, and the emergence of cryptocurrencies further emphasize the need for improved financial education. In 2022, Dubai Holding leveraged out-of-home (OOH) advertising campaigns across various sectors such as Financial Services, Real Estate, and Entertainment. Notably, the firm’s most recent OOH appearance promoted Tickit's World Cup packages during the highly anticipated 2022 FIFA World Cup, utilizing digital displays in Dubai. Looking ahead to 2023, Dubai Holding showcases its commitment to the UAE's financial literacy by launching a public administration initiative called Life Goals! This campaign is specifically designed to upskill and empower over 9,000 blue-collar workers. Dubai Holding's engagement in OOH advertising on Dubai's digital screens reflects its dedication to making a difference. A movement that complements the investment firm’s ALL-IN values.
