Introduction: This report provides a comprehensive analysis of Greater Cairo's out-of-home (OOH) industry activities in April 2023. The report highlights the occupancy rate, key industry sectors, and a year-on-year comparison to offer valuable OOH Market Insights for businesses operating in the region. Key Events in April 2023: April was a month filled with significant events, including the holy month of Ramadan, Easter (Sham El Nessim), Eid Al-Fitr, and Sinai Liberation Day. These occasions contributed to the overall activity within the OOH industry. Occupancy Rate Decline: In April 2023, Greater Cairo's OOH industry experienced a decline in occupancy rate, with a decrease of 3% compared to March 2023. The total occupancy rate reached 70% during this period. Despite this decline, it is noteworthy that the number of celebrations and events held in April surpassed the previous month. Sector Insights: FMCG Industry: The Fast-Moving Consumer Goods (FMCG) sector, encompassing food & beverages, cleaning products, cosmetics and personal care, and pharmaceuticals and biotech, demonstrated a 2% increase in activity rate compared to March 2023. Real Estate: The Real Estate sector displayed an impressive 3% increase in activity compared to the previous month. Foodservice: The Foodservice sector witnessed a modest 1% increase in activity compared to the prior month. Telecommunications: The Telecommunications sector maintained a consistent activity level compared to March 2023. Arts and Media: The Arts and Media industry, including Media & Broadcasting and Entertainment, experienced a 4% decline compared to March 2023. This decrease can be attributed to the conclusion of Ramadan shows in April 2023. Furniture & Household Items: The Furniture & Household Items sector, also known as Furniture & Interiors, displayed a 3% decline in activity compared to the previous month. Year-on-Year Comparison: In April 2023, the OOH industry's occupancy rate was 5% higher than April 2022. This increase can be attributed to the additional celebrations and events that occurred in April 2023 compared to the previous year. Notably, the FMCG industry witnessed a significant 5% increase in activity rate compared to April 2022. Similarly, the Real Estate sector exhibited a remarkable 15% increase in activity, reflecting a highly promising market for real estate in Greater Cairo. Conclusion: Greater Cairo's OOH industry witnessed a decline in occupancy rate in April 2023, despite an increase in the number of celebrations and events. The FMCG and Real Estate sectors showed growth, while other sectors remained consistent or experienced slight declines. The year-on-year comparison highlighted an overall positive trend, with higher occupancy rates and increased activity in the FMCG and Real Estate industries compared to April 2022. Businesses should consider these insights to make informed decisions and capitalize on the opportunities present in the Greater Cairo OOH market. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through this link.
