Aldora, the leading furniture brand in Egypt, is leveraging out-of-home advertising to reach a wider audience with its attention-grabbing colors and design. Following up on their previous pop-up on Mother’s Day, the brand aims to connect with consumers. Aldora heavily relies on its signature red branding and ad copies in this campaign. The brand announces that it has “27 mattress models”, and then proceeds to explain the “Perfect Mattress For a Perfect Back”, with different types of mattresses and their height measurements next to a picture of a happy family. Cleverly capitalizing on the time and entrance to the summer season, Aldora entices people with “Better Sleep on Summer Nights”, and to decorate their summer chalets with Aldora’s furniture. Another visual showcases their pull-out coaches under “The Perfect Usage - An Active Guarantee” while informing audiences of their installment methods, including ValU, PayMob, and more. Intrigued to learn more about Aldora’s campaign? Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to find out all about the OOH sizes, types, and more!
