In a recent report, it has been revealed that the eCommerce landscape in the UAE is thriving, with 4 in 10 consumers shopping online on a weekly basis or even more frequently in 2022. Looking ahead, the eCommerce market in the UAE is poised for further growth, as 80% of UAE consumers express their intention to maintain or increase their current level of online spending throughout 2023. Capitalizing on this trend, Dubai Commercity has taken center stage on Dubai's Digital Out-of-Home (OOH) platforms, aiming to enlighten Emarati-based businesses about the myriad benefits of eCommerce. 2021 witnessed the eCommerce industry's debut on Dubai's hoarding spaces, as an OOH campaign was launched to introduce this innovative service to UAE residents. The campaign's primary objective was to entice passersby to explore the eCommerce offering, enticing them with an Early Bird Package that promised savings of up to “50%” and an additional “10%” discount. This year, Dubai Commercity has returned to Dubai's Digital Screens with a bold statement, proclaiming, We transform, scale, and accelerate your business in both English and Arabic, specifically targeting business owners. Accompanied by compelling visuals illustrating the eCommerce's ability to cover the entire purchase cycle for business owners' customers, instilling confidence and reassurance. The call-to-action encourages business owners to sign up for this holistic eCommerce solution, providing them with a comprehensive toolset to thrive in the digital realm.
