Pizza Hut is once again making waves in the food industry with its latest outdoor advertising campaign in Dubai and Sharjah. This time, they're promoting their new melts - a cheesy-crispy-loaded delight that's perfect for any pizza lover. And the best part? It's only AED 19! The campaign features eye-catching visuals of the new melts with Pizza Hut's logo and number prominently displayed. The tagline Not4Sharing is also featured, highlighting the indulgent nature of this new menu item. Additionally, the brand is encouraging customers to download their app by featuring the call-to-action Download the App on the campaign visuals. The New Melts’ outdoor campaign for their new melts was launched in the second week of May, using hoarding, lampposts, and uni-poles across Dubai and Sharjah. It's worth noting that this is Pizza Hut's first outdoor campaign since February 2023, and they've certainly made a big splash with this one. The brand's past campaigns have been highly creative and engaging, and this latest one is no exception. For those who want to learn more about Pizza Hut and similar brands' recent outdoor campaigns, head over to brands’ page in our Insiteopedia. There, you'll find in-depth articles on the latest trends in outdoor advertising.