Dubai TV’s latest outdoor campaign promoting the hit show Carpool Karaoke Arabia. The campaign features the show’s beloved presenter, Hisham Alhowaish, and is in collaboration with Volkswagen, Emirates NBD, Wasl, and Sensodyne. The show is available to watch on awaan.ae, and at the beginning of each new episode, Hisham Alhowaish is joined by some of the biggest stars in the Arab world. The Carpool Karaoke Arabia field tour includes discovering many unique tourist sites in the Emirates, making for a fun and exciting watch for viewers. The campaign visuals focus on showing the brands involved and the show’s logo, along with the presenter Hisham Al-Huwaish and the show time “Monday 22:30”. The campaign was launched in the second week of May with a mix of mega com, lamppost, and rooftop billboard formats, ensuring visibility for the show. It is worth mentioning that Dubai Tv’s last appearance in the OOH scene was in March 2022. Carpool Karaoke Arabia is a spin-off of the popular American show, Carpool Karaoke, and has been adapted for the Arab audience. The show features Hisham Alhowaish driving around with celebrity guests, singing along to their favorite songs, and engaging in fun conversations. The show has been a hit with audiences in the region, and the outdoor campaign has only added to its popularity.
