The Government of Ajman and the Security Services Support Authority have teamed up to launch an outdoor advertising campaign to promote Weqayah, a state-of-the-art fire safety program. The initiative aims to connect all fire alarm systems in commercial, industrial, and professional buildings, facilities, and warehouses in Ajman with a smart system that monitors the fire panel at all times (24/7). The system transmits all events from the control panel through wireless technology to the control command center for rapid response in the event of a fire emergency. The campaign was launched in the second week of May using mega com and bridge billboard OOH Formats in Ajman. The ad copies prominently feature Weqayah's logo, number, website, and address, along with the Government of Ajman and Security Services Support Authority logos, to ensure maximum credibility. The Weqayah program offers several benefits for building owners and tenants, including enhanced fire safety, reduced response time in case of a fire emergency, and increased peace of mind. In conclusion, this campaign for Weqayah is a significant step towards enhancing fire safety in commercial, industrial, and professional buildings in Ajman.