Centara Mirage Beach Resort Dubai, a themed destination resort inspired by mythical Thai and Arabian adventures, launched its first outdoor campaign in the second week of May 2023. The campaign promotes booking a family staycation at the resort by calling or visiting their website. The campaign's visual features the brand's logo, number, website, and the tagline Book your family staycation in both Arabic and English. This message is targeted toward families who are looking for a unique and exciting vacation experience. The resort's lush property features water attractions such as a lazy river, a kids' fun water play area, waterslides, and cliff jumping points, as well as seven different dining venues. With hoardings, the visual design is simple and easy to read, with bold text and bright colors that stand out against the urban landscape. The campaign's messaging is clear and concise, emphasizing the benefits of booking a family staycation at Centara Mirage Beach Resort Dubai.