Careem launched an OOH campaign in Dubai in the second week of May 2023. This campaign features their latest promotion that pays customers money for orders that are delayed. This is the first OOH appearance for Careem Food since December 2021, and the campaign utilizes hoardings, digital screens, and a bridge billboard. The campaign's visual features the brand's logo along with the tag lines order now on Careem, get dirhams for delays, and AED 1 for each minute delayed. This messaging is targeted toward potential customers who may be hesitant to use food delivery services due to concerns about delayed orders. By highlighting its promotion, Careem Food aims to build trust with its customers and encourage them to order from its platform. Careem Food's latest OOH campaign in Dubai is an effective way to communicate its latest promotion and build brand awareness. By utilizing a mix of traditional and digital OOH advertising, Careem Food can reach a wider audience and communicate its message. The promotion of paying customers for delayed orders is a unique selling point that sets Careem Food apart from its competitors, and this OOH campaign effectively communicates that message to potential customers.
