Al Tayer Group takes Dubai by storm with their latest eyewear outdoor advertising campaign, exhibiting the Prada Spring/Summer 2023 campaign, featuring the talented American model and actress Hunter Schafer and the beloved French actorVincent Cassel. Following their prior appearance, the fashion-wear brand once again challenges the audience with an attractive yet mysterious showcase. Prada, in most cases, takes the mysterious route through their billboards, and doing so is an effective way to grab the attention of viewers and create a sense of intrigue or curiosity around the advertised collection, that being the SS23. The subtle tilting of the subjects’ heads in a way that suggests something mysterious or alluring about the eyewear collection, creating a sense of excitement and anticipation around them, encouraging viewers to learn more and engage with the campaign message. Prada specifically features Hunter Schafer as she bears a striking and unconventional appearance, in addition to her ability to embody different characters and moods, making her a perfect fit for the campaign's artistic concept. The black-and-white images and video aimed to showcase the versatility and timelessness of Prada's eyewear collection, and Hunter Schafer's unique look and style helped to bring this concept to life in a captivating and memorable way. Vincent Cassel's reputation as an unconventional and charismatic figure makes him a natural fit for Prada’s aesthetic. In previous campaigns, Vincent Cassel has embodied Prada's values of creativity, originality, and sophistication, helping to bring the brand's vision to life in a memorable and impactful way. Therefore, it is only a perfect match to feature him in the new SS23 campaign. By using a limited color palette, the design of Prada’s new advertisement makes it more focused and easier for viewers to remember and recall later. The campaign struck Dubai’s Unipole billboards in the second week of May.
