The Design Show is back on Cairo’s out-of-home advertising! The exhibition has come to spice up Egypt's architecture and interior design scene, after their last event. The ICEC (International Conferences & Exhibitions Company) is putting together this event, occurring from “1-3 June” at “Cairo International Convention & Exhibition Center, Nasr City”, as stated on the billboards. Whether you're a design professional, an enthusiast, or a curious visitor, TDS is an unmissable opportunity to experience the latest and most innovative designs from around the world. They’ve created a memorable and compelling ad that can stand out with their bold red color and simple yet effective slogan “The biggest exhibition for decor experts & furniture makers in Egypt”, as well as the sponsors GLC, OKOplan, MHDH, Mohamed Talaat, Mobica, MOHM, and more. The ad is creating a sense of anticipation and excitement around The Design Show. By generating a buzz around the event through the OOH campaign, the exhibition generates interest and builds anticipation among potential attendees, which can help to ensure a successful turnout and a memorable experience for everyone involved. The campaign is highly visible and reaches a large audience. Placed in high-traffic areas such as busy roads or pedestrian walkways, the advertisement captures the attention of a significant number of people, which is particularly effective to attract a wide audience of design professionals, enthusiasts, and potential clients. To catch more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.