Wadi Degla Developments has recently launched a new Out-of-Home campaign in Cairo to market the launch of their project, WATERSIDE. This project is the third phase of the EGP 8 billion Murano resort in Ain Sokhna, located on Zaafarana Road, spanning 750 sqm along the Red Sea, and is one of the closest resorts to Cairo. The new OOH campaign has been seen in many locations across Greater Cairo as it's been spread widely following their last appearance in the OOH scene in March 2023, and the visual is perfectly suitable for the launch, showcasing the project along with the brand's logo, hotline, and the project's name, logo, installment plan, and taglines. The campaign focuses on highlighting the project's unique features and benefits, such as its proximity to Cairo and the Red Sea, along with its attractive installment plan. In addition to the visual design, the campaign's messaging is also carefully crafted to communicate the project's unique selling points. The taglines The closest beach to your home and Launching Now are both attention-grabbing and informative. The installment plan, 5% Down Payment, Up to 9 years installments, is also prominently featured in the campaign. Visit MOOH, an OOH-dedicated analysis system and Media Intelligence in Egypt and The Emirates to learn more about Wadi Degla Developments' OOH campaign, OOH types, locations, and more.
