Reedy Group Makes a Comeback on Greater Cairo's OOH Scene this Summer
Reedy Group, is known for its diverse portfolio encompassing cosmetics and personal care, food and beverage, financial services, and more, in the Egyptian market. This time, their real estate sector is taking center stage by reappearing on outdoor media to generate awareness for their prestigious North Coast residential project, Azzar Islands.
Having established a strong presence in out-of-home advertising, Reedy Group launched a total of five successful OOH campaigns in 2022. Their most recent appearance coincided with the joyous New Year's celebration, where they captivated audiences across Greater Cairo with a heartfelt awareness campaign for the North Coast project, extending warm wishes for a Happy New Year.
As the summer season unfolds, Reedy Group is back, showcasing Azzar Island through visually captivating billboards. With serene oceanic hues dominating the ad spaces, the campaign strategically places Azzar Island and the iconic "Own Your Beach" message as the focal point. Notably, this time they display exclusive and luxurious standalone villas, offering a breathtaking view of the sea. Passersby are in for a treat as Reedy Group sets the stage for an idyllic and rejuvenating summer experience.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
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