Visit Abu Dhabi has launched an outdoor advertising campaign in Dubai to promote the city's many attractions and encourage tourists to visit. The campaign uses a hoarding format to showcase several popular destinations in Abu Dhabi, such as the Yas Marina Circuit, Ferrari World Abu Dhabi, and Louvre Abu Dhabi. The tag lines One summer isn't enough and Experience Abu Dhabi is featured prominently, emphasizing the idea that there is always something new to discover in the city, following their last OOH campaign in November 2022. As a popular tourist destination, Abu Dhabi has a lot to offer visitors, from world-class museums to thrilling theme parks. The outdoor advertising campaign in Dubai is a smart marketing tactic to reach a wider audience and showcase the city's many attractions. The tag lines One summer isn't enough and Experience Abu Dhabi is also effective in highlighting the idea that there is always something new and exciting to discover in the city, encouraging people to plan a visit. Overall, this outdoor campaign is a smart move by Visit Abu Dhabi to promote tourism in the city and attract more visitors from Dubai and beyond.
