Samsung Egypt has unleashed a new OOH marketing campaign in Egypt. Samsung is revolutionizing the mobile devices industry, especially with this campaign for the Galaxy A14 and Galaxy A24, following up on their previous appearance.\r\nSamsung presents the stunning Galaxy A14 and Galaxy A24 in the visuals, giving audiences the back view with their impressive camera, standing in front of the Great Pyramids of Giza. The choice of the pyramids in their ad aligns with their tagline, “History is Being Rewritten From the Beginning”. The billboards also emphasize the fact that you can pay for the phone in installments with Aman, and Halan. \r\nOne of the important factors about this huge campaign spreading like wildfire all over Greater Cairo is its geographical distribution and its use of screens. Samsung has chosen some of the most populated areas to reach its target audience. By strategically placing billboards in high-traffic areas and busy streets, the campaign can effectively reach a large and diverse audience. Additionally, targeting specific geographic areas like 6th of October, Ring Road, and 15 May is based on demographics and interests of the type of audience they want to attract, further increasing the campaign's effectiveness. Not only that, but also displaying the campaign on screens can capture viewers' attention and engage them with the advertisement, due to the dynamic content. Screens can also provide better visibility and clarity, especially in low-light conditions, making them more effective in crowded places.\r\nGo to MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai, to catch all the deets about Samsung’s campaign.