e& has joined forces with STARZPLAY for an exciting promotion campaign aimed at encouraging customers to use e& money for international transfers. The outdoor advertising campaign launched in the first week of May, utilizes digital screens placed in strategic locations across Dubai to reach a wide audience. Following their last campaign promoting unlimited internet with eLife plans and unlimited local data and calls with selected freedom plans.\r\nThe tag lines Transfer a minimum of AED 500 internationally and watch TATA IPL 2023 with CricLife on STARZPLAY for free and Transfer now are prominently featured in the campaign visuals, effectively communicating the promotion's key message to potential customers.\r\n\r\nThe combination of clear messaging and visually appealing content from TATA IPL 2023 makes this outdoor advertising campaign an effective way to promote the use of e& money and drive engagement with STARZPLAY's content.\r\nThe importance of outdoor advertising campaigns, such as this one, cannot be overstated in today's marketing landscape. With the rise of digital and online advertising, outdoor campaigns remain a vital part of a comprehensive marketing strategy. OOH campaigns have a wider reach and can effectively target specific audiences, making them an ideal way to raise awareness and drive sales.\r\n\r\nThrough this collaboration between e& and STARZPLAY, customers can not only enjoy the convenience of e& money for international transfers but also win the opportunity to watch exciting content such as TATA IPL 2023 with CricLife on STARZPLAY.