For over 181 years, Procter & Gamble has been a household name specializing in making people’s everyday lives a little easier and a lot more enjoyable. Whether it's cleaning products or personal care items that help us look and feel our best, P&G has been at the forefront of innovation for decades. And when it comes to beneficial products that make life easier, especially for women, one brand stands out above the rest: Always. This superior American-based feminine care brand has launched its first outdoor campaign, changing the way women experience their menstrual cycles. Whether women need a pad for light flow days, heavy flow days, or anything in between, Always promote their pads as being suitable for every woman, making it a powerful statement and showing the brand’s commitment to inclusivity and meeting the diverse needs of women, that's what the campaign message is about. Featuring a range of different pads, from ultra-thin to cool&dry, 3 in 1, and overnight, highlights the brand’s dedication to providing women with the right products for their specific menstrual needs. The billboards also emphasize the quality of their products, with clear, vibrant images with the use of blue and pink colors, making it a deliberate choice that is intended to appeal to women of all ages and helps to create a sense of continuity and brand recognition, as these colors are often used in other marketing materials and packaging for Always products. To find out more about ‘Always’ OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
