Tatweer Misr, one of Egypt's leading real estate developers, has launched an exciting ongoing outdoor advertising campaign in Cairo by adding a new message and visuals to promote their upcoming project SALT North Coast. The campaign features a stunning blend of yellow and sea blue colors that perfectly capture the essence of coastal living, along with the project's name, the brand's logo and hotline, and the tagline Coming Soon. SALT’s teaser OOH campaign was seen and noticed in the first week of May 2023. The campaign visuals are elegant and tempting, creating a sense of anticipation among viewers. The use of two simple yet striking colors creates a sense of harmony, and the bold fonts and minimalist design add to the overall aesthetic appeal. The campaign is aimed at capturing the attention of potential buyers, effectively communicating the unique features and benefits of the upcoming project. The SALT North Coast project promises to be another landmark development from Tatweer Misr, offering a unique blend of luxury and comfort in a stunning coastal setting. The project is designed to provide a holistic living experience, with a range of amenities and services to cater to the needs of residents. The outdoor campaign is distributed across greater Cairo, using different kinds of OOH in busy areas, including billboards. The strategic placement of the campaign ensures maximum visibility, reaching a large audience and generating high levels of brand awareness. To find out more about Tatweer Misr's OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
