Edita's Oniro Choco Lava has launched a new outdoor advertising campaign in Cairo to promote its product. The campaign utilizes a variety of OOH formats to reach wider audiences.\r\nThe campaign is primarily focused on promoting the new product by showcasing its two different flavors, Vanilla and Chocolate, along with the product name and Edita's logo. The use of vibrant and eye-catching visuals helps to make the campaign stand out and generate interest among potential customers.\r\nThe strategic placement of the OOH advertising in high-traffic areas ensures that the campaign reaches a wide audience and generates maximum impact. The campaign is a significant step for Edita's Oniro Choco Lava following its last OOH appearance in March 2022.\r\nEdita's new out-of-home campaign for Oniro Choco Lava is a great example of how effective outdoor advertising can be in promoting new products. The use of a variety of OOH formats with great distribution across Cairo ensures that the campaign reaches a wide audience and generates maximum impact.\r\nTo find out more about Edita's OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.