After sweetening Cairo’s streets with their Eid specials, El Abd Patisserie is back on Cairo’s billboards, parading their all-functional mobile app, available for download now on the App Store & Google Play. The beloved foodservice provider comes back strong parading their freshly baked breakfast options and coffee that will satisfy all coffee-head on the new campaign ad spaces. El Abd Patisserie announces that one can now order their freshly made breakfast and have it delivered to their doorstep. The billboard color pallet is dominated by the color pink, which is frequently used to create an association with sweetness or indulgence, in addition to complementing the brand’s color identity. A replica of a mobile phone capturing the ins and outs of the application is placed multiple times in the ad, alongside El Abd Patisserie’s top-selling breakfast, which is a croissant, in all its variations and of course, a cup of coffee. The fresh breakfast is placed upon a pink background which can stimulate certain emotions in viewers, such as joy, excitement, and anticipation, which can make them more likely to crave and purchase the advertised food. In addition, The ads note the campaign slogan “Upload the Mobile Application Now” alongside the App Store & Google Play Logos. Want to know more about the new awareness campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
