Spotify takes Cairo’s streets by storm with their latest campaign, flaunting their extended musical portfolio, holding more than 100 million songs for free now on the Spotify Application. Following their prior appearance, Spotify Technology SA, also known as the world's leading audio streaming entertainment service and mobile application, is back with a sizable campaign featuring 13 beloved Arab artists. To back up Spotify’s statement and claims, their new campaign “Listen to more than 100 million songs” takes hold of Cairo’s attention with an overflow of artist appearances, spotlighting the top songs of the year & more. The striking visuals of artists in the outdoor campaign draw people's attention, consequently increasing brand awareness of Spotify and its extensive and diverse range of music and artists. A total of 13 artists are featured in Spotify’s new outdoor campaign, specifying that each artist will surely serve you in whichever mood you are in. Each ad space is dedicated to each artist, noting their most listened-to song at the moment, alongside what mood it serves. The beloved Mohamed Hamaki is featured alongside his song “Adrenaline”, noting that it’s the perfect song for when you need an extra pump of Adrenaline at the gym. Next comes Ruby with her song “Namet Nenna”, a wake-up call if you will. Assala’s infamous “Gabo Serto” is noted to be the song that will get your mind off of all the drama. Mohamed Ramadan’s “Dawsha” will take you away from the ruckus of the streets. Other artists like Bahaa Sultan, Essam Sasa, 3enba, Marwan Moussa, Hamza Namira, Flex, Afroto, Ahmed Saad, and Ahmed Adaweya are all presented in the ad spaces alongside their dignified songs and their most fitting mood. Spotify’s campaign is one of the most unique ones yet, relating to Cairo's audience more than anything else, and most importantly, raising awareness of Spotify’s application, where one can find all the mentioned artists, music, and more. Want to know more about the new awareness campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
