BBC News Arabic has launched a new out-of-home (OOH) campaign in Greater Cairo to expand the horizons of its audience with journalism without limits. This campaign comes after BBC News Arabic's last appearance in February 2022 and uses the same powerful message: Expand the horizons of your world, with journalism without limits, along with the brand's logo and website. The OOH campaign uses various displays, including digital out-of-home (DOOH) with a powerful distribution, to reach a wide audience in Greater Cairo. The visuals are eye-catching and set to generate excitement around BBC News Arabic's high-quality journalism. The campaign's visuals are limited to the white and black colors except for the logo; choosing both colors symbolize many things such as seriousness and gravity, as black and white imagery can create a sense of seriousness and gravity, which can be effective in news advertising that deals with important or weighty topics such as politics, social issues, or disasters, also can refer to objectivity and impartiality as black and white imagery can create a sense of objectivity and impartiality, which can be effective in news advertising that is focused on factual reporting or investigative journalism. BBC News Arabic is known for its objective and impartial reporting, covering news from across the Middle East and the world. The Expand the horizons of your world message is a reflection of the brand's commitment to providing its audience with diverse perspectives and in-depth analysis. To find out more about BBC's most recent campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
