Birell, the authentic non-alcoholic malt beverage in Egypt, has just launched a new out-of-home (OOH) campaign in Greater Cairo with its famous message What's Between Us, Stays Between Us''. This marks Birell's return to the OOH scene in Cairo after its last campaign in June 2018. The campaign uses the same message that has become synonymous with Birell's brand identity, along with the brand's logo and showcasing the product using different OOH mediums. The visuals are eye-catching and are set to generate buzz and excitement around the brand. Birell's non-alcoholic malt beverage is known for its unique bitter taste, golden color, and drinking rituals. The brand has become a favorite among Egyptians who want to enjoy the taste of beer without alcohol. The OOH campaign is set to reach a large audience in Greater Cairo and create awareness around Birell's unique product offerings. With the strategic placement of the OOH mediums, the campaign is set to generate buzz and excitement around the brand and drive sales. To find out more about Birell's most recent campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
