INSITE OOH Media Platform

Wadi Degla, a well-known sports and leisure brand, has launched a new outdoor campaign in Cairo to announce the opening of its 13th club in Egypt. The new El Shorouk branch will offer state-of-the-art facilities and services for sports enthusiasts in the area. This campaign comes after Wadi Degla's last appearance on the outdoor scene in May 2022, where they celebrated 20 years of achievements in sports sponsorship.

El Shorouk branch campaign visuals are mainly full of Wadi Degla's solid black and yellow colors, with a focus on sending the message of the new branch's opening to audiences, along with the celebration of having 13 Wadi Degla clubs in Egypt. The campaign's design and messaging aim to highlight Wadi Degla's commitment to providing top-notch sports facilities and services to its customers.

Wadi Degla's outdoor campaign in Cairo is a strategic move to reach a wider audience and generate excitement around the upcoming El Shorouk branch opening. By utilizing outdoor media marketing, Wadi targets potential customers who live or work in the area and may be interested in joining the new club. The campaign's visuals are eye-catching and memorable, making it easy for audiences to remember the new branch's opening.

Overall, Wadi Degla's outdoor campaign’s design and messaging effectively communicate the message of the new branch's opening while also celebrating Wadi Degla's commitment to sports and leisure in Egypt.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Wadi Degla’s newest campaigns.