McDonald’s “My M Rewards” program and its accompanying app have revolutionized the foodservice industry on the UAE’s outdoor advertisement, providing customers with an easy and convenient way to earn rewards, order food, and receive personalized offers. Just after their last pop-up on the UAE’s out-of-home media, Emirates Fast Food Co is highlighting the McDonald’s app in a new ad campaign. McDonald's “My M Rewards” program and app have been a game-changer for the fast food industry. The rewards program allows customers to earn points for every purchase they make at participating McDonald's locations in Dubai. These points can then be redeemed for exclusive rewards and personalized offers, such as free menu items, discounts, and early access to new promotions. The more points a customer earns, the more rewards they can unlock. As part of the OOH campaign in Dubai, McDonald's is highlighting the benefits of the program and app to encourage customers to download the app and sign up for the program, with their ad copy “Collect Points for Free McDonald’s”. By doing so, customers can enjoy a more convenient and personalized McDonald's experience, while also earning rewards for their loyalty, “Only on the McDonald’s App”. McDonald’s entices audiences by adding a scrumptious image of a beef Big Mac burger that’s protruding out of a mobile screen. The campaign struck Dubai and Sharjah on uni-poles and bridge billboards, in the first week of May.
