Telecommunication giant Orange has launched a new out-of-home advertising campaign in Egypt featuring renowned actor Karim Mahmoud Abdel Aziz as their brand ambassador. The campaign aims to promote Orange's latest service, Orange Cash, which offers users a cashback of 600 Egyptian pounds when they use the service. Orange was a strong contender regarding their previous campaign, which was the humane/emotional Ramadan campaign. The OOH campaign features visuals of Karim Mahmoud Abdel Aziz holding a phone in one hand and 600 Egyptian pounds in the other, hinting at the cashback offer. The visuals are accompanied by the tagline, Get 600 EGP cash back with Orange Cash in bold letters, which is sure to catch the attention of passersby. Orange Cash is a mobile payment service that allows users to pay for goods and services, transfer money, and top up their mobile accounts using their smartphones. With the added incentive of a cashback offer, Orange is hoping to attract new users to the service and encourage existing users to increase their usage. Of course, the logo of NBE has to be placed on the billboard in light of the partnership signed between the National Bank of Egypt and Orange Egypt as part of its strategy to support financial inclusion and digital transformation. When it comes to the choice, a playful young comic brand ambassador like Karim Mahmoud Abdelaziz can be a smart marketing strategy as it helps to create a lighthearted and fun image for the brand, appeals to a younger audience, and creates memorable and shareable content. This can ultimately increase brand awareness and reach and help to position the brand as fun and approachable. Overall, the OOH campaign for Orange Cash featuring Karim Mahmoud Abdel Aziz is a well-executed and effective marketing effort that is sure to drive awareness and usage of the service among the target audience. Check out (MOOH), a dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.
