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NBE Celebrates 125 Years Full of Stories With Heart-Warming Outdoor Campaign in Cairo
Anniversary Campaign Awareness Campaign

NBE Celebrates 125 Years Full of Stories With Heart-Warming Outdoor Campaign in Cairo

May 8, 2023 3 weeks ago
1 minute, 13 seconds
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The National Bank of Egypt (NBE) has launched a heartwarming outdoor campaign in Greater Cairo to celebrate its 125th anniversary. The campaign features visuals that capture the bank's journey over the years and its impact on the community. The campaign embraces different ad faces with the same message and tagline, "A Journey Full of Stories," along with the Bank's Logo. It is worth mentioning that NBE’s last outdoor campaign before this one was in August 2022.

The National Bank of Egypt has been a cornerstone of the country's banking industry for 125 years, and the outdoor campaign is a testament to its legacy. The visuals are strategically placed in high-traffic areas, ensuring maximum exposure for the campaign. 

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The campaign's heart-warming visuals are designed to evoke a sense of nostalgia and pride in the community. The bank's tagline, "A Journey Full of Stories," is a nod to the bank's rich history and the stories of the people who have been part of its journey over the years.

The National Bank of Egypt's 125th-anniversary campaign is a smart marketing move that celebrates the bank's legacy while also showcasing its commitment to the community. The campaign's visuals and tagline are powerful tools that help connect the bank with its customers and inspire a sense of pride and loyalty.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about NBE’s newest campaign.

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