Amazon Prime Video has once again captured the attention of viewers with its latest global outdoor campaign promoting its new series, CITADEL. The campaign features high-end visuals on digital screens and hoardings, showcasing the series' stars Richard Madden and Priyanka Chopra, along with the name of the series and the first episode date, which was on the 28th of April 2023. The tagline New Series and the brand's logo are also prominently displayed, making it clear that viewers are in for a treat. The brand’s last campaign before this one was in 2022 promoting The Rings of Power. The use of high-end visuals in the outdoor campaign is a smart move by Amazon, as it creates a powerful impact on viewers and generates buzz around the new series. The stars of the series, Richard Madden and Priyanka Chopra, are both well-known actors, and their presence in the campaign is sure to attract attention. The first episode date is also prominently displayed, making it clear that the series is already available for streaming. The agency behind this outstanding campaign on the roads of the UAE is Initiative MENA and the campaign was launched in the streets in the fourth week of April. CITADEL is an action-packed series that promises to keep viewers on the edge of their seats. The series is produced by the Russo brothers, who are known for their work on the Marvel Cinematic Universe and is set to be a thrilling watch. With the talented cast and crew behind the series, it is sure to be a hit with viewers. In conclusion, Amazon Prime Video's latest outdoor campaign for CITADEL is a powerful and effective way to promote the new series. The high-end visuals, star-studded cast, and clear messaging make it clear that viewers are in for a treat with this new series. Whether you're a fan of action, drama, or just great television, CITADEL is a must-watch.
