EBank's mission is to provide reliable and innovative financial solutions that help its customers achieve their goals. The bank understands that finances can be a serious matter, but that doesn't mean that banking has to be dull and uninspiring. That's why EBank's latest Egypt OOH campaign, featuring a cardboard character as their credit card, is a fun and reassuring display for its audience. By using a light-hearted approach, EBank is able to showcase the reliability and convenience of its credit cards in a way that's relatable and engaging for its customers. This is not the first time the bank has used this approach; in its previous campaign, EBE Bank’s campaign featured the superstar Tamer Hosny for its 2022 Ramadan campaign. To follow the lightheartedness with even more fun, this campaign features two comedians, the first is the beloved Khaled Jwad, and the second is also the beloved Mahmoud Bazouka. The cardboard character representing the credit card on the billboard is a representation of how your card will always have your back and will be with you everywhere. The campaign shows the two comedians in a picture with the character under the tagline, “With EBE Bank’s cards, we are always together”. Speaking of the humorous/light-hearted approach, especially when the bank chose the funny duet, Jwad and Bazooka, using funny duets in ads is a great way for brands to connect with their audience. Humor is a powerful tool that can capture people's attention and create an emotional bond with the brand. Funny duets are especially effective because they bring together unexpected elements, which can be surprising and entertaining. Moreover, using humor in ads helps make them more memorable, increasing brand recognition and recall. By creating positive associations with the brand through amusing content, people are more likely to have a favorable view of the brand and be more responsive to its messaging. While not all brands use funny duets in their ads, it is a popular strategy in advertising. By using humor in an ad, brands can create a memorable and engaging campaign that resonates with their audience. This campaign is a fun display for people to engage with and to be reassured that their financials are in safe hands. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about EBE Banks’ newest campaigns.
