Burger King, the renowned fast-food chain, has once again taken the advertising world by storm with its latest outdoor campaign in Dubai and Sharjah promoting their new Quattro Cheese sandwiches. The campaign features mouth-watering visuals of the new sandwiches and the new Quattro Cheese recipe, along with the tag lines Melts 4 You and Order Now. The brand's logo and number are also prominently displayed on digital screens, lampposts, and uni-poles, making it easy for customers to place an order. Burger King’s last outdoor campaign before this one was in November 2022 for their Call of Duty-themed meals. The Quattro Cheese is a new addition to Burger King's menu, and it is sure to delight cheese lovers. The sandwich features four different types of cheese, including cheddar, swiss, Gouda, and American cheese. The new recipe is a testament to Burger King's commitment to providing its customers with high-quality, delicious food. The outdoor campaign is designed to capture the attention of passersby, and it does so with its striking visuals and bold messaging. The Melts 4 You tagline is a clever play on words, emphasizing the cheesy goodness of the new sandwich while also appealing to customers' emotions. The tagline is complemented by the Order Now message, which encourages customers to act on their cravings and place an order. The campaign is relatively new, as it was launched in the fourth week of April.