First Abu Dhabi Bank (FAB) recently launched an outdoor campaign in the fourth week of April 2023 on Dubai's streets to promote their new blue credit card offers. The campaign was done through a bridge billboard and hoarding, which caught the attention of many passersby. The promotion was done in collaboration with Al-Futtaim, a leading conglomerate in the UAE. It is worth mentioning that FAB Bank's last Appearance before this campaign was in April 2023 promoting a Stronger Financial Future.\r\nThe message of the campaign is clear and simple, with the taglines Enjoy up to AED 1000 cashback and Earn 5% cashback on Al-Futtaim brands. The campaign also encouraged everyone to sign up for this card using the First Abu Dhabi Mobile Application (FAB Mobile). With this new credit card, customers can enjoy exclusive offers and rewards on their purchases.\r\n\r\nThe bridge billboard and hoarding used in the campaign were strategically placed in high-traffic areas, ensuring maximum visibility and exposure. The design of the campaign features a sleek and minimalist look, with the brand’s logo and the tagline Enjoy up to AED 1000 cashback prominently displayed.\r\nThe campaign's collaboration with Al-Futtaim is a smart move as it promotes both companies' brands and helps reach a wider audience. Al-Futtaim is a well-known and respected brand in the UAE, and the partnership adds value to the FAB credit card offer.