Dior's Gris Dior perfume recently made waves with its dynamic digital out-of-home campaign in Dubai, featuring the famous actress Jenna Ortega. The fragrance, which is known for its sophisticated blend of floral and woody notes, has been a popular choice among perfume enthusiasts since its launch in 2017. The DOOH campaign featured mesmerizing visuals that showcased the fragrance's elegance and charm. This campaign followed Dior's previous OOH campaign, which was focused on promoting their La D de Dior watches. To say that the campaign is elegant, magical in its own way, or even mesmerizing would be an understatement to the entire campaign feel. The campaign swims and sings on a purple and white background in a split screen with the perfume bottle in the middle and two gorgeous portraits of Jenna Ortega on the left and right. One scene with a black background features the Wednesday star reaching for the perfume and grabbing it in one swift and powerful motion, reflecting the need for the alluring perfume. The screen again switches to the white and purple tones, revealing the true softness of the scent, making everyone who sees it want it even more. Dior never misses, with Jenna Ortega as the campaign's star, the Gris Dior DOOH campaign was a stunning display of creativity and elegance that left a lasting impression on its viewers.
