KFC QSR restaurant is keeping a busy schedule this month, and has just launched a second OOH campaign with a promotion of Heinz squeeze mayo.

Over a new background that keeps branding elements to a minimum, the new campaign promotes a free double serving of Heinz mayo with every Family Meal. The ads showcase the components of the family meal, two varieties of Heinz mayo, as well as the logos of both brands.

The campaign has been launched just in time for the second half of December and spreads over the previous campaign’s locations using uni-poles, billboards, and lightboxes across Greater Cairo.

The Art & Science of OOH

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