SeaWorld Yas Island Abu Dhabi has launched an impressive outdoor campaign in the United Arab Emirates, pointing out that the life theme park opening is on the 23rd of May 2023, using out-of-home media after their last appearance in October 2022. The campaign has total domination of a 30-kilometer stretch on El-Sheikh Zayed Road connecting Dubai and Abu Dhabi using unusual marketing tactics, one-time effective frequency, and dual traffic visibility, as mentioned by Media Mix Advertising on Linkedin. The campaign's visual focus is on showcasing how consistent the SeaWorld life theme park is, with the use of sea blue color in the visuals along with the brand's name, the tag lines, the region's first marine life theme park, “opening 23 May”, and the brand's website. The visuals are captivating and appealing, making it impossible to miss as commuters drive by. The use of Uni-Pole billboards and digital screens provides SeaWorld with unprecedented marketing visibility, allowing the brand to reach a wide audience in Dubai and Abu Dhabi. The dual traffic visibility ensures that the campaign is seen by both inbound and outbound traffic, maximizing its impact. This campaign is powered by Initiative MENA, and the media providers are Media Mix Advertising, Multi-Platform Network, and Hypermedia. Their collaboration has resulted in a highly successful outdoor campaign that has captured the attention of commuters and generated significant buzz around the SeaWorld brand. In conclusion, SeaWorld Yas Island's outdoor campaign in the United Arab Emirates is an impressive example of effective marketing; as the campaign continues to reach audiences between Dubai and Abu Dhabi, it is clear that SeaWorld's commitment to innovation and creativity will continue to be a driving force behind its success.
