Welcome to our monthly Market Insights report, where we provide you with the latest information and insights on Greater Cairo's out-of-home (OOH) industry activities. We are thrilled to present you with valuable updates and expert analysis that can help you make informed business decisions. In March 2023, Greater Cairo's OOH industry experienced a 3% increase in occupancy rate, reaching a total of 73% compared to February 2023. This growth was mainly driven by the celebration of Mother's Day and the Holy Month of Ramadan, which are both significant events for businesses looking to promote their products and services. Advertisers focus on industries that are most likely to resonate with their target audiences during these occasions. The cosmetics and personal care, food and beverages, and jewelry industries commonly dominate the advertising medium during Mother's Day, as they offer products that are popular as gifts for mothers. Cosmetics and personal care brands promote products that help mothers feel pampered and cared for, while food and beverage companies offer special deals on meals and treats for families to share. Jewelry companies often advertise special deals on mother-themed jewelry pieces. On the other hand, during the Holy Month of Ramadan, the arts and media, foodservice, and entertainment industries commonly take center stage in the advertising medium. Arts and media industries, categorized as media and broadcasting on Insite’s Insiteopedia, leverage this time to promote special programming and content that is relevant to the season. Foodservice companies advertise special deals and menus for iftar and suhoor, while entertainment companies promote events and activities that are family-friendly and suitable for the season. March 2023's Greater Cairo OOH market insight showcases that the arts and media industry is the dominating industry, with a very impressive growth rate of 10% compared to the previous month. This marks the second time in Q1 of 2023 that the arts and media industry has showcased its growth in occupancy, the first being observed in January 2023's Market Insights. Alongside arts and media, the telecommunications industry showed a growth rate of 2% compared to February 2023, while the foodservice industry remained consistent. Surprisingly, the FMCG industry, which is categorized as containing food and beverages, cleaning products, cosmetics and personal care, and pharmaceuticals and biotech in Insite's Industry section, showcased a decline of 3% compared to February 2023. Healthcare's OOH activity in March 2023 was 1% less than the previous month. With March 2023 having two occasions to celebrate compared to March 2022, the OOH occupancy rate was 8% higher than the previous year. The arts and media industry's OOH occupancy rate was 4% higher in March 2023 compared to March 2022, while the telecommunications and FMCG industries remained consistent with the previous year. Healthcare's OOH activity in March 2023 showcased a 1% decline from the previous year. As Ramadan continues throughout the month of April 2023, we can expect more industries to leverage this occasion to promote their products and services. In addition to Ramadan, there are other upcoming events, such as Easter Day, Sinai Liberation Day, and Eid El Fitr, which could further boost the OOH industry's occupancy rate in Greater Cairo. In conclusion, Greater Cairo's OOH industry experienced a positive growth rate in March 2023, driven by the celebration of Mother's Day and the Holy Month of Ramadan. The arts and media industry dominated the advertising medium, while the telecommunications and foodservice industries also showed growth. As businesses continue to leverage important occasions and events to promote their products and services, we can expect to see more growth in the OOH industry in Greater Cairo. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through March's Top Campaigns
