Media & Broadcasting Out-of-Home (OOH) campaigns can get more popular during Ramadan due to increased footfall and outdoor activities, particularly during the evening hours. With many people visiting family and friends, attending events such as Ramadan tents and Iftar gatherings, and shopping for Eid, OOH advertising provides a great opportunity for brands to reach their audience in a more targeted and effective manner. Additionally, OOH campaigns can be strategically placed in high-traffic areas such as malls, markets, and popular tourist destinations, further increasing their visibility and impact. TV Channels use OOH campaigns during Ramadan to promote their programming and increase viewership. As mentioned earlier, the holy month of Ramadan is a time when many people spend more time outdoors in the evenings, attending community events and visiting family and friends. This presents a prime opportunity for TV channels to promote their programming through OOH advertising, such as billboards and posters placed in high-traffic areas. Additionally, with the increased viewership during Ramadan, TV channels may want to increase their brand awareness and reach a wider audience through OOH campaigns by distributing the campaigns in strategic locations; TV channels can effectively reach their target audience and encourage them to tune into their programming. Overall, OOH campaigns can be an effective way for TV channels to promote their programming and increase viewership during Ramadan, when many people are looking for quality entertainment options during the holy month. In 5th place came the only real estate campaign of the top 5, The Rift by Lozan Developments won it with a total of 78 ad faces. The OOH campaign uses large-format billboards strategically placed in prime locations across the city to promote the project and attract potential customers and investors. The billboards feature high-quality visuals and a clear message promoting the business park, making it impossible for passersby to ignore. The 4th place went to MBC Masr Ramadan 2023 campaign, which was running down Ramadan’s TV shows such as Taghyeer Gaw by Menna Shalaby and Eyad Nassar, Rasheed by Mohamed Mamadouh, and Riham Abdel Ghafour, and Al’Ag-har by Amr Saad and Dorra Zarrouk. The campaign occupied its spot with a total of 84 ad faces. The 3rd spot was also for a Ramadan series showdown for another TV channel which was CBC, with 100 ad faces. You can spot some of the shows that will be running during the holy month, such as Omla Nadra by Nelly Karim, Gat Saleema by Donia Samir Ghanem, 1000 Hamedlla Al'Salama by Yousra, Gamila by Riham Hagag, Husband's Diaries by Tarek Lotfy and The Imam's Message by Khaled El Nabawy. The second spot, it’s also about media & broadcasting; it went to ON E with another Ramadan campaign to join the Ramadan Drama race with their exclusive shows. This year, ON E, has so much on its plate, offering Arabic audiences a wide selection of Ramadan series coming out this year. To start off with the timeless classic “ Al Kabeer Awy” for season 7, starring Ahmed Mekky and Hamdy El Merghany. “Gameela” featuring Riham Hagag, Abeer Sabry, Sawsan Badr, Yousra Al Lozy, and Ahmed Wafik. “Seroh El Bate3 '' featuring Ahmed Fahmy, Reem Moustafa, Ahmed El Saadany, Hussein Fahmy, and Bayoumy Fouad. “Darb Nar” featuring Ahmad Al Awady and Yasmine Abdulaziz. “Al Kateeba” featuring Asser Yassin and Amr Youssef. And the winner for March is DMC tv channel with another Ramadan shows campaign; the tv channel earned their spot with a total of 122 ad faces. DMC has almost all the interesting and important Ramadan shows with all the famous stars that all Egyptians love! Yasser Galal, Mona Zaki, Khaled El Nabawy, Ahmed Amin, Mohamed Ramadan, Amir Karara, and more were glamming up on Cairo’s OOH for the latest massive awareness campaign to reveal their Ramadan shows. To know the rest of the 20 contenders of Cairo’s OOH top campaign deathmatch, check out the below infographic. Also, through March’s market insight, you’ll have the chance to learn more data and figures about Cairo's billboards' latest analysis here.
