Hermès Paris has launched a stunning outdoor digital campaign in Dubai, promoting its Rouge Hermès Spring-Summer 2023 limited-edition collection. The campaign, named Beauty is a Gesture, showcases three new shades of Rouge Hermès with a sparkling, translucent finish, defined by Gregoris Pyrpylis, the creative director of Hermès Beauty. Hermès Paris’ last outdoor presence in Dubai was in April 2023, celebrating Natural Beauty & Every Skin Tone in the ‘Beauty in the Open Air’ campaign. The phrase Hermès beauty is a gesture is actually a quote from the French fashion designer Jean-Louis Dumas, who was the former artistic director of the luxury brand Hermès. Dumas used this phrase to describe the philosophy of the company, which emphasizes the importance of craftsmanship, attention to detail, and the beauty of simplicity. To promote the collection, Hermès Paris launched an outdoor digital screen campaign in the third week of April 2023. The campaign features stunning visuals of the new Rouge Hermès shades, set against a backdrop of the city's iconic landmarks with a clear white, elegant background along with the brand’s logo and the tagline “ Beauty is a Gesture. “ The digital screens used in the campaign are state-of-the-art, providing a high-resolution display that showcases the collection's exceptional design and craftsmanship. The campaign's visuals are vibrant and eye-catching, perfectly capturing the beauty and elegance of the Rouge Hermès Spring-Summer 2023 limited-edition collection.