In a campaign that had a bigger objective than only “advertising,” InDrive, the ride-hailing app, astonished us with a brilliant campaign for safer streets under the title of “safe inside and out.” after their previous campaign when the brand was known as InDriver On the website that was placed on the billboard, InDrive explained all, as it claimed that they had installed 20 illuminated ‘Safest Billboards’ in strategic locations across Cairo, making them comfortable spots to wait for your ride.” Furthermore, the app provided detailed pickup/drop-off points to make it easier for their customers to find them hassle-free. The points InDrive specified were spread all over greater Cairo and Giza for wider coverage. The ad’s copy followed the same assuring objective of the campaign; you can spot statements like “we’re up late with you” and “we’ll light up our streets and enjoy our gatherings.” The campaign came out very minimalistic and clean, yet it was a creative one and helped with an important cause. It’s worth mentioning that the billboard’s lighting was maximized using LED tubes emitting 50% more light than regular billboards, which added up to a positive environmental impact. Using energy-efficient and environmentally friendly lighting solutions, such as LED lighting, can help reduce energy consumption and minimize our impact on the environment. Overall, InDrive’s lighting billboards initiative for street safety is an important step towards creating safer, more sustainable communities. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about InDrive’s newest campaigns.
