By now, Rabbit is not a mysterious name for anyone. It’s faster to think of Rabbit Mart than it is to think of the actual animal. Rabbit is always known for its innovative campaigns that grab the attention of the audiences while adding a little bit of fun. Rabbit started its OOH journey in its previous campaign, promising people to deliver their groceries within 20 minutes. In this campaign, Rabbit is going all in with a powerful tagline in direction. While keeping its previous promise, it is also promising people to “Get All Your Household Needs, Whatever Whenever,” the tagline reads in Arabic. The campaign features different people and scenes with their surroundings stacked with groceries and their Rabbit courier looking at them and giving a slightly satisfied smile. On the left, you will be able to find a bright green background with a phone mockup featuring the tagline and Rabbit’s logo underneath it. What sets this campaign apart from all the others is that it’s fun. It feels like you’re watching an actual advertisement, but it’s only a billboard. It is a campaign that wants to send a message to the people and let them all in on all the fun. Rabbit is a brand that wants to have fun with its audiences, and it knows how to do precisely that without undermining its identity or service. Have some fun with this campaign and get your groceries while you’re at it; Rabbit definitely got your back. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Rabbit’s newest campaigns.
