Juhayna has cozied up Eid through the infamous combo of milk and cookies! Has there ever been a better combo? After Juhayna Food Industries’ last campaign, this one has come in to sweep the charts, and the food and beverages giant is taking Cairo’s OOH audience off their feet. Juhayna’s Full Cream Milk will provide people with energy every morning. It is a wonderful supplement to a balanced diet, and each sip is brimming with pure joy. This milk is a good source of calcium and protein that complements your diet and promotes good health. It may also be consumed on its own or in conjunction with other meals, such as delicious Eid cookies, in a moment that “naturally brings you joy,” or used in that much-craved first-morning coffee after Ramadan, a moment that you “naturally miss,” as said in their ad copy. Besides their ad copy, Juhayna wishes their consumers a “Happy Season’s Greeting” with images of Juhayna’s milk lying down on a wooden table next to Eid cookies and a cup of coffee mixed with milk with some dainty latte art. Shot from a point-of-view angle, the visuals are pictured so audiences can relate to those moments in Eid when they are preparing to eat and drink their milk. For more details about Juhayna’s campaign, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, for all the campaign details.
