After their latest campaign in Ramadan 2021, Van Cleef & Arpels, the French luxury jewelry company, has launched a new outdoor awareness advertising campaign to promote their latest collection, the Lucky Spring Collection. The campaign features stunning pieces from the collection on digital screens in a luxurious and sophisticated navy blue color background. The Lucky Spring Collection features an array of beautiful jewelry pieces, including necklaces, bracelets, earrings, and rings. The digital screens used in the campaign are strategically placed in high-traffic areas, ensuring maximum exposure for the Lucky Spring Collection. The navy blue color creates a sense of luxury and sophistication in the ad, which fits the brand's image. The use of digital screens also allows for dynamic and engaging advertising, with the jewelry pieces rotating and sparkling on the billboards. It’s worth noting that Van Cleef & Arpels was founded in 1896 in Paris by Dutch diamond-cutter Alfred Van Cleef and his father-in-law Salomon Arpels and has become one of the most prestigious names in the luxury jewelry industry. Known for their exquisite craftsmanship and attention to detail, Van Cleef & Arpels has been a favorite among celebrities and fashion icons for over a century. The campaign struck Dubai’s billboards in the second week of April upon digital screens.
