To celebrate the launch of this highly anticipated game, Resident Evil 4, Capcom launched a digital outdoor campaign in their first appearance on Dubai’s Out-of-Home media, promoting one of the most beloved video games of all time, and its latest iteration has just been released for the PlayStation 5, PlayStation 4, Steam, and Xbox consoles. The campaign is designed to be eye-catching and attention-grabbing, with bold graphics and striking imagery that will draw people in and pique their interest. Resident Evil 4 is a critically acclaimed video game that has been re-released on multiple platforms over the years with enhanced graphics that take advantage of the power of modern consoles. The game's environments and characters look more detailed and realistic than ever before, making for a more immersive experience. The outdoor campaign for Resident Evil 4 was a highly effective way to target gamer audiences and generate buzz for the game's release. Through the use of eye-catching DOOH, the campaign was launched in the second week of April 2023.
