Roya Developments has continued to offer elegance, uniqueness, and innovation in its projects, including Stone Park, The Hills, Telal North Coast, Telal Soul, and Telal El Sokhna. In 2023, Roya Developments reappears on Greater Cairo’s outdoor medium to showcase how they can transform ideas into reality. The transformational approach is not uncommon for the real estate developer, as the most recent out-of-home campaign which can be dated back to March 2021 showcases their first branding campaign in Greater Cairo’s OOH spaces. Displaying all their residential projects that are developed in Sokhna, North Coast, and New Cairo. With 50% of the real estate developer’s projects being developed in Sokhna and North Coast, Roya Developments strategically selects the month of April 2023 to reappear on Out-of-Home. Today’s branding campaign changes “From Roya to Reality” (Roya is an Arabic word that translates to vision), the ad caption of their most recent campaign, to “It Takes Roya (written in Arabic) to Build A Life”. Unlike the most campaign, today’s campaign visuals is minimalistic with the color black as the primary color for the campaign. The primary focal point for the campaign is the brand name and the ad caption, while the secondary focal point is the real estate projects developed by the developer. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the Roya Developments campaign.
